Positioning Strategy Statement
Initial Tuning is an aftermarket auto shop that provides high quality service and products for a Millennial age group, who seek to extend their personal
identities through customizing their vehicles, unlike the cororate companies who are not focused on creating a custom ride unique to the client.
Initial Tuning has been in business for the past 6 years, Owners John Bennett as President and Darren Burrowes as Vice-President have 4000 square
foot facility at 80 Jamie off merivale, located in the industrial section. We have a large showroom with a large 6 bay shop with 3 hoists. Initial Tuning takes
care of all your aftermarket automotive needs for any automobile. We specialize in suspensions, wheels, tires, engine upgrades, We also service vehicles for general maintence, tune-up, inspections and any other general repairs. At the end of the day, Initial Tuning is really selling a life style and passion for automobiles. Our mission
is to create an atmosphere for anyone to feel that they can do whatever they want to their ride. Customize to the clients needs.